Al Ries (1926–2022)
Auteur de Positioning: The Battle for Your Mind
A propos de l'auteur
Crédit image: Uncredited image found at Marketing in Progress
Œuvres de Al Ries
Oeuvres associées
Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and… (1993) — Contributeur — 118 exemplaires
Visual Hammer: Nail your brand into the mind with the emotional power of a visual (2012) — Préface — 2 exemplaires
Étiqueté
Partage des connaissances
- Date de naissance
- 1926-11-14
- Date de décès
- 2022-10-07
- Sexe
- male
- Nationalité
- USA
- Études
- DePauw University
- Professions
- advertising executive
consultant - Relations
- Ries, Laura (daughter)
Membres
Critiques
Positioning : the battle for your mind par Al. Ries
2445
Extremely useful book, reads almost like a psychology book as much as a marketing one.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
Some of out date information but really good concepts.
Great book, was recommended to me many times, and now I finally read it. Great and probably timeless marketing strategies. Should be a must-read for all entrepreneurs and marketers. Loved the "it's all about getting into customers minds" and "it's all about perceptions" ideas. Very powerful stuff.
Listes
Prix et récompenses
Vous aimerez peut-être aussi
Auteurs associés
Statistiques
- Œuvres
- 19
- Aussi par
- 2
- Membres
- 3,455
- Popularité
- #7,359
- Évaluation
- 3.6
- Critiques
- 21
- ISBN
- 159
- Langues
- 13
- Favoris
- 1