Harry Beckwith
Auteur de Selling the Invisible: A Field Guide to Modern Marketing
A propos de l'auteur
While at Stanford University, Harry Beckwith won the national collegiate journalism award, was named Oregon Law Review Editor-in-Chief, and graduated Phi Beta Kappa in 1972. He worked as a federal judicial clerk, a medical malpractice and personal injury trial attorney, legal counsel to the city of afficher plus Portland, Oregon, and for an advertising agency. He currently works with twenty-three Fortune 500 companies and is a branding consultant. He has written numerous marketing books including Selling the Invisible, which was named one of the top ten business and management books of all time. (Bowker Author Biography) afficher moins
Œuvres de Harry Beckwith
Étiqueté
Partage des connaissances
- Date de naissance
- 1949
- Sexe
- male
- Lieux de résidence
- Minneapolis, Minnesota, USA
- Études
- Stanford University
- Organisations
- Beckwith Partners
Membres
Critiques
Listes
My List (1)
Prix et récompenses
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Auteurs associés
Statistiques
- Œuvres
- 9
- Membres
- 1,308
- Popularité
- #19,627
- Évaluation
- 3.8
- Critiques
- 13
- ISBN
- 63
- Langues
- 8
In the book, Beckwith lists three main things we follow when buying things: Childhood, Culture and Eyes.
As a person that isn't a marketer, this book was interesting from the psychology standpoint, but I didn't really care about the tips for improving your brand or whatever.… (plus d'informations)