Christopher H. Lovelock
Auteur de Marketing des services
A propos de l'auteur
Christopher Lovelock is a management educator and consultant who is widely recognized for his pioneering work in managing services. Born in Great Britain and now based in Massachusetts, he provides a distinctively international perspective. Earlier a professor at the Harvard Business School for afficher plus more than a decade, he has also taught at MIT, Stanford, the Theseus Institute in France, and the International Institute for Management Development (IMD) in Switzerland. Dr. Lovelock is author or coauthor of 10 books on marketing and service management, one of which has been translated into Japanese. afficher moins
Œuvres de Christopher H. Lovelock
Cases in public and nonprofit marketing (The Scientific Press business & economic series) (1977) 1 exemplaire
Public & Nonprofit Marketing 2nd (Second) Edition 1 exemplaire
SERVICES MARKETING 1 exemplaire
Étiqueté
Partage des connaissances
- Sexe
- male
Membres
Critiques
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Statistiques
- Œuvres
- 30
- Membres
- 172
- Popularité
- #124,308
- Évaluation
- 3.0
- Critiques
- 3
- ISBN
- 70
- Langues
- 4