David A. Aaker

Auteur de Building Strong Brands

40+ oeuvres 902 utilisateurs 5 critiques

A propos de l'auteur

David A. Aaker is the Vice-Chairman of Prophet; Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley; advisor to Dentsu, Inc.; and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding afficher plus contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand. Equity, Building Strong Brands, and Brand Leadership (co-authored with Erich Joachimsthaler). afficher moins

Comprend les noms: David Aaker, DA 0/P AAKER, David A Aaker -, Professor David A. Aaker, E. Iokhimshtailer D. Aaker, デービッド・A. アーカー

Crédit image: Photographed by Margaretta K. Mitchell

Œuvres de David A. Aaker

Populaires Récent

Building Strong Brands (1995) 184 exemplaires

Strategic Market Management (1984) 128 exemplaires

Managing Brand Equity (1991) 122 exemplaires

Brand Leadership: The Next Level of the Brand Revolution (2000) 113 exemplaires

Marketing Research (1980) 81 exemplaires

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004) 57 exemplaires

Developing Business Strategies (1988) 55 exemplaires

Advertising Management (1975) 40 exemplaires

Brand Relevance: Making Competitors Irrelevant (2010) 22 exemplaires

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (2018) 18 exemplaires

Spanning Silos: The New CMO Imperative (1645) 15 exemplaires

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993) — Directeur de publication — 10 exemplaires

Aaker on Branding: 20 Principles That Drive Success (2014) 10 exemplaires

Marcas: Brand Equity, Gerenciando o Valor da Marca (1998) 7 exemplaires

From Fargo to the World of Brands: My Story So Far (2005) 4 exemplaires

Abaixo os silos: Como criar um marketing eficaz e vencedor no segmentado mundo das organizações 3 exemplaires

Construir marcas poderosas (2014) 3 exemplaires

Consumerism (1971) 3 exemplaires

Estratégia de portfólio de marcas 2 exemplaires

Liderazgo de marca 2 exemplaires

Administração Estratégica de Mercado (2012) 2 exemplaires

Liderazgo de marca - Lideres Del Management (2006) 2 exemplaires

Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung (2015) 2 exemplaires

Three threats to brand relevance strategies that work (2013) 1 exemplaire

Managing Brand Equality 1 exemplaire

Strategic Market Management (Strategic Market Managment) by David A. Aaker (1998-07-07) 1 exemplaire

Relevancia de la marca : hacer a los competidores irrelevantes (2012) 1 exemplaire

Como construir marcas líderes 1 exemplaire

Construindo Marcas Fortes 1 exemplaire

Pesquisa de Marketing (2ª Edição) 1 exemplaire

On Branding 20 princípios que decidem o sucesso das marcas 1 exemplaire

Marketing Research 2ed, Instructors Manual (1983) 1 exemplaire

Brand equity. La gestione del valore della marca (2003) 1 exemplaire

Le management du capital-marque (1997) 1 exemplaire

Exito de Tu Producto Esta En La Marca, El (1997) 1 exemplaire

Investigacion De Mercados (Spanish Edition) (2002) 1 exemplaire

Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh (2003) 1 exemplaire

Multivariate analysis in marketing: theory and application (1971) 1 exemplaire

The Lure of Global Branding 1 exemplaire

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age 1 exemplaire

Explorateur d'oeuvres

Oeuvres associées

Harvard Business Review on Brand Management (1999) — Contributeur — 68 exemplaires

Étiqueté

200GTE (6) 408 Sales/Marketing (2) 800BW (3) A lire (7) Aaker (3) advertising and marketing (2) ARF-Brands (4) Bibliothèque (3) brand (22) brand equity (8) Brand Marketing (3) Branding (40) brands (13) business strategy (4) business-marketing (5) C1 (7) Communication (3) comptabilité financière (3) Daniel (2) david aaker (5) Economia - General (3) entreprise (64) File #1 & 2 FS (2) Image de marque (14) Informatique (3) International (3) IUGC Library1 (5) Leadership (8) lplibrarymelbourne (3) Management (18) Manuel scolaire (3) Marca (3) Marcas (3) Marketing (103) marketing research (3) non-fiction (10) Planification stratégique (4) Publicité (11) SKYHOUSE (3) Stratégie (19)

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Partage des connaissances

Nom légal: Aaker, David Allen
Date de naissance: 1938-02-11
Sexe: male
Nationalité: USA
Lieu de naissance: Fargo, North Dakota, USA
Études: Massachusetts Institute of Technology (BS|Management)
Stanford University (MS|Statistics)
Stanford University (Ph.D.|Business Administration)
Courte biographie: David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

Membres

Critiques

Building Strong Brands par David A. Aaker

Lo mejor para posicionamiento de marcas.

Signalé

juanjaimes99 | 2 autres critiques | Aug 20, 2013 |

Spanning Silos: The New CMO Imperative par David A. Aaker

Spanning Silos, identifies the biggest challenge in global business today, working with and through the product, service and P&L silos within established businesses. David Aaker, discusses the challegnes fromm a CMO perspective, however this is an equally large challenge in the agency and marketing service partners of these organisations. A must read for anyone working in a managment position within a global company with responsibility for any cross border activity.

Signalé

juliewalker11 | Nov 27, 2008 |

Managing Brand Equity par David A. Aaker

Read it and learn. Times may change, but as seen in Aakers examples, marketing never does. The principle still apply.

Signalé

njtrout | Mar 25, 2008 |

Building Strong Brands par David A. Aaker

Yes, it's a marketing book, get over it. There's some fascinating stuff in this book, which gives a great incite into the world of global branding and marketing. A lot of the content is actually just common sense, but it is very clearly spelled out here - maybe too clearly in places, it's not always necessary to provide an example, a bullet point diagram and an explanation for each point. The book suffers a little towards the end when it starts talking about more specific cases which unless you're brand manager for Pepsi, you probably don't care about. It would also have been nice if the examples weren't all US and they weren't all 10 years out of date, but then the book can't magically update itself I suppose. A very well written and very interesting introduction to the field.… (plus d'informations)

Signalé

sulkyblue | 2 autres critiques | May 9, 2007 |

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