Jay Conrad Levinson (1933–2013)
Auteur de Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
A propos de l'auteur
He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. afficher plus He lives San Rafael, California. (Bowker Author Biography) afficher moins
Crédit image: By Guerrilla Marketing International - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=29567473
Œuvres de Jay Conrad Levinson
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (1984) 707 exemplaires
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (2002) 122 exemplaires
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients (2004) 79 exemplaires
Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (1993) 75 exemplaires
Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales (1992) 75 exemplaires
Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits (2003) 75 exemplaires
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing (1995) 50 exemplaires
Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using… (2011) 45 exemplaires
Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (Guerrilla Marketing) (1995) 45 exemplaires
Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job (2009) 44 exemplaires
Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job (2005) 34 exemplaires
The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century (Guerrilla Marketing) (1997) 31 exemplaires
Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want (Guerrilla Marketing Series) (1999) 31 exemplaires
Guerrilla Social Media Marketing: 100 Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits (2010) 28 exemplaires
Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (1996) 28 exemplaires
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers (2007) 24 exemplaires
Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close… (1997) 20 exemplaires
Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank (Guerrilla Marketing) (1999) 17 exemplaires
Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business (1997) 17 exemplaires
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (2010) 16 exemplaires
Guerrilla Travel Tactics: Hundreds of Simple Strategies Guaranteed to Save Road Warriors Time and Money (2004) 14 exemplaires
Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (Guerrilla… (1998) 10 exemplaires
Guerrilla Marketing for Coaches: Six Steps to Building Your Million-Dollar Coaching Practice (2012) 9 exemplaires
Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business (1992) 9 exemplaires
Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (2008) 9 exemplaires
Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet (2007) 7 exemplaires
Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series) (2004) 6 exemplaires
Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget (2001) 5 exemplaires
Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing (Guerilla Marketing Press) (2005) 4 exemplaires
Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want (2016) 4 exemplaires
Guerrilla Marketing Job Escape Plan: The Ten Battles You Must Fight to Start Your Own Business, and How to Win Them… (2011) 3 exemplaires
Guerilla Marketing On-line Attack: 100 Low Cost, High Impact Strategies for Creating Profits on the Internet (1996) 3 exemplaires
Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing Any Business in Any Economy… (2014) 3 exemplaires
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future (2007) 3 exemplaires
Guerrilla Marketing for Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits (Guerilla… (2007) 3 exemplaires
Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results (2013) 3 exemplaires
Guerrilla Profits: 10 Powerful Strategies to Increase Cashflow, Boost Earnings & Get More Business (2008) 2 exemplaires
Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches 2 exemplaires
Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times,… (2011) 2 exemplaires
Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing (Guerilla Marketing Press) (2005) 2 exemplaires
MARKETING DU KÍCH TRONG 30 NGÀY 1 exemplaire
62 Free Ways to Grow Your Business Profits 1 exemplaire
Guerilla Marketing für Fortgeschrittene: Erfolg im kleineren Unternehmen: 50 goldene Regeln 1 exemplaire
Guerilla Marketing for Job Hunters 3.0 1 exemplaire
Guerrilla Marketing Volume 2: Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire… (2022) 1 exemplaire
Guerrilla Marketing on the Go!: Become a World Class Guerrilla Marketer While Driving Your Car, Walking, Jogging, or… (2006) 1 exemplaire
Excelência no marketing de guerrilha 1 exemplaire
Guerilla Marketing pour trouver un emploi. Boostez votre recherche en utilisant les meilleures stratégies du marketing… (2012) 1 exemplaire
Guerrilla Marketing for Direct Selling: The Proven System to Grow Your Business 2x, 4x, 10x or More (2018) 1 exemplaire
Guerrilla Marketing for the Masses: The Easiest, Fastest, Least Expensive, Most Effective Way to Expand Your Audience… (2007) 1 exemplaire
Working At Home: Ways To Supplement Family Income 1 exemplaire
Guerilla Saving 1 exemplaire
Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost your Social Media Marketing (2012) 1 exemplaire
Guerrilla Marketing for the 90's: The Newest Secrets for Making Big Profits from Your Small Business 1 exemplaire
Oeuvres associées
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (2007) — Préface — 321 exemplaires
Étiqueté
Partage des connaissances
- Date de naissance
- 1933-02-10
- Date de décès
- 2013-10-10
- Sexe
- male
- Nationalité
- USA
Membres
Critiques
so many words, so little content.
so many words, so little content.
Most of the suggestions I've heard in blogs and writers' articles, but it was helpful to have it all contained in one book where I could choose which would fit my needs with the time that I had.
His emphasis on no cost was helpful---although, taking media people out to lunch is costly. Making friends with people and knowing which people to spend your energy are key. The suggestions gave encouragement for what can be done with enough time and energy.
It is a dated book and other options are probably available, but the list is extensive.… (plus d'informations)
His emphasis on no cost was helpful---although, taking media people out to lunch is costly. Making friends with people and knowing which people to spend your energy are key. The suggestions gave encouragement for what can be done with enough time and energy.
It is a dated book and other options are probably available, but the list is extensive.… (plus d'informations)
Listes
My List (1)
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Statistiques
- Œuvres
- 96
- Aussi par
- 1
- Membres
- 2,568
- Popularité
- #10,002
- Évaluation
- 3.4
- Critiques
- 21
- ISBN
- 239
- Langues
- 10
- Favoris
- 1
Die häufigste Todesursache von Unternehmen ist die mangelnde Fähigkeit, sich anzupassen. Unabhängig davon, wie man die Fähigkeit nennt, neue Trends oder Verbrauchergewohnheiten konsequent zu verstehen, sie für den eigenen Erfolg zu nutzen, in diesem Buch wird abgehoben auf jenes Können, das Unternehmen heute, in immer schneller werdenden Entwicklungen, brauchen.
Ob man einen Unterschied zum traditionellen (behäbigen, überdauernden) Marketing per Definition machen soll oder nicht, spielt keine Rolle. Hier betreibt jemand auch Marketing für sich selbst mit der Besetzung eines nebulösen Begriffes. Weitergedacht ins 21. Jahrhundert sind die in diesem Buch beschriebenen Maßnahmen, Konzepte, Ziele und Ideen ein reicher Fundus für alle, die sich in Märkten mit immer härteren Bandagen behaupten müssen.
Die eigentliche Waffe ist Wendigkeit, Flexibilität und Kreativität, was nicht primär oder weniger als früher durch hohe Budgets vorgegeben ist. Ob man den Begriff Waffe benutzen muss, wie der Autor es exerziert, lasse ich dahingestellt. Extrahiert um einige unnötige Kriegsbegriffe, zeigt dieses Buch sehr gut, auf was es heute ankommt. Ob mit der Umsetzung der vorgegebenen Regeln kühnste Erwartungen übertroffen werden, gähn, auch hier die alte Sprache des zwanghaften Werbers, unnötig für die hier stehenden Einsichten.
Ich hörte einen CEO vor langer Zeit einmal darüber reden, warum seine Marke so gewinnbringend war. Er kam nur auf einen Faktor: der Anfangsbuchstabe des Namens war ein M. Und ein M war für ihn die Verkörperung von positiven Lauten bzw. Assoziationen, ein Ommm für alle Marken? Der Marketingbegriff ist völlig überfrachtet, Guerilla Marketing ebenso, trotzdem sind die Überlegungen in diesem Buch hervorragend und richtig, ein Hinterfragen und Neujustieren von möglichen Marketing-Maßnahmen wird damit bestens ermöglicht.… (plus d'informations)