Ford Harding
Auteur de Rain Making: The Professional's Guide to Attracting New Clients
A propos de l'auteur
Ford Harding is a sales professional with twenty-four years of cross-selling experience.
Œuvres de Ford Harding
Étiqueté
Partage des connaissances
- Sexe
- male
- Courte biographie
- Ford Harding is the president of Harding & Company, which trains professionals to win new clients. For thirty years, he has worked with corporations ranging from Aetna to Xerox. His articles have appeared in Harvard Business Review, The Wall Street Journal, and elsewhere. He lives in Maplewood, NJ.
Membres
Critiques
Rain Making: The Professional's Guide to Attracting… par Ford Harding
The opposite of a salesman, I guess we all can do it according to this guy1. “Open up” – The prospect should do the talking, not you.2. “Trust you” – Prospects will never share important or confi dential information ifthey don’t trust you.3. “Be clear” – Prospects should explain their problems and how you can help.4. “Set a goal” – Reveal their primary objectives.
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Statistiques
- Œuvres
- 6
- Membres
- 199
- Popularité
- #110,457
- Évaluation
- 2.2
- Critiques
- 1
- ISBN
- 10
- Langues
- 2