Arnold S. Goldstein

Kinda of an old approach with traditional recommendations for funding etc. Does provide a litaney of the aspects of business launching. Such as, reseaching the market, creating a niche, hiring professionals, how to read financials, and the purpose of setting a budget.
Its a vanilla type of resource, and even though I didn't read it cover to cover, I will not checkout this book from my library again.. I found it to conventional.

This book feels very solid and down-to-earth, without all the 'you can do it!' cheerleading of many other entrepreneurship guides.