A propos de l'auteur
During his meteoric career in marketing, Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He has been featured in The New York Times, the Washington Post, the Los Angeles Times, USA Today, as well as Success, Inc., and afficher plus Entrepreneur magazines. afficher moins
Crédit image: via author's website
Œuvres de Jay Abraham
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition (2000) 308 exemplaires
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times (2009) 44 exemplaires
Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth… (1997) 26 exemplaires
93 Extraordinary Referral Systems (Multiply your business profits through the efforts of others!) (1997) 11 exemplaires
Stealth Marketing: How to Outmaneuver, Outwit & Outmarket Your Most Formidable Competitors Before They Know What's… (1991) 7 exemplaires
Jay Abraham's Master Mind Marketing Program: How To Think Like A Marketing Genius (VHS) 3 exemplaires
How to get from where you are to where you want to be: Simplify your life, multiply your profits and have more fun… (2000) 3 exemplaires
Jay Abraham's Telephone Hotline Transcripts 2 exemplaires
37 Million-Dollar Headlines 2 exemplaires
Jay Abraham Money Making Secrets of Mr X 2 exemplaires
The Abraham Experience 1 exemplaire
Joint Ventures Session 3 of 3 1 exemplaire
26 REPORTS 1 exemplaire
Jay Abraham's Individual Consultations Transcripts 1 exemplaire
Power Partnering Super Summit 1 exemplaire
Jay Abraham's Your marketing Genius At Work 1 exemplaire
21 Chien luoc Marketing tuyet dinh 1 exemplaire
The Quality of Management Series 1 exemplaire
Jay Abraham's Special Insider Collection: 25 Reports to Help You Create Ongoing Streams of Profit for Your Business 1 exemplaire
Getting Everything You Can Out of All You've Got - Updated: 21 Ways You Can Out-Think, Out-Perform, & Out-Earn the… (2021) 1 exemplaire
Mr. X Book 1 exemplaire
The Ultimate Real Estate Machine: How Team Leaders Can Build a Prestigious Brand and Have Explosive Growth with More… (2021) 1 exemplaire
Mastermind Alliance Teleconference 1 exemplaire
Jay Abraham Mastermind Training Program 35 Cd Set 1 exemplaire
You are richer than you think! 1 exemplaire
The Abraham Method: How to Multiply Your Business Results While Reducing Your Time, Risk, and Effort 1 exemplaire
Encounters 1 exemplaire
Jay Abraham 1 hour transcript 1 exemplaire
15,000 Dollar Marketing Boot Camp 1 exemplaire
Referral Techniques 1 exemplaire
Joint Ventures: From Mediocrity to Millions 1 exemplaire
Jay Abraham's Best Ideas and Strategies (VHS) 1 exemplaire
Joint Ventures Session 1 of 3 1 exemplaire
Joint Ventures Session 2 of 3 1 exemplaire
Étiqueté
Partage des connaissances
- Date de naissance
- 1949-01-08
- Sexe
- male
Membres
Critiques
Listes
Ash’s Wish List (2)
My List (1)
Vous aimerez peut-être aussi
Statistiques
- Œuvres
- 52
- Membres
- 480
- Popularité
- #51,408
- Évaluation
- 3.7
- Critiques
- 5
- ISBN
- 24
- Langues
- 1
- Favoris
- 1
For example, if you have 1,000 customers that buy $100 of goods from you twice a year, you would receive $200,000.
1,000 * $100 x 2 = $200,000
Just by increasing the number of clients, sales per customer and the frequency by 20%, the total income would increase by 73%.
(1,000 *1.2) * ($100*1.2) * (2*1.2) = 1,200 * 120 * 2.4 = $345,600
Basically, incremental improvements across anything you do (i.e., business, service, sports, marketing, etc.) can lead to exponential increases.
Another fresh idea from the book -- one place to get more customers is to look at your own inactive clients, the ones who bought once from you and never again. They are better prospects than trying to acquire new clients.
What I liked about the book:
For a 2000 book, it has an excellent design - large fonts, headings, great organization, and cover.
Business stories that are interesting and applicable to any enterprise today.
What I didn't like about the book:
Outdated material such as marketing through telemarketers and mailing lists (although that may be similar to email lists now).
Suggesting how to market on the internet is funny such as using the top 8 search engines: Lycos, AltaVista, HotBot, NorthernLight, Excite, InfoSeek, WebCrawler, Yahoo. Notice, no Google at this time. I don't recognize any except the last two.
Total 3.7/5
Readability - 4.5
Scope - 3.5
Depth - 3
Format - 3.5
Clarity -4
Read this book if:
You want some good ideas, and you don't mind an older publication.
You are not scared of an older book.
You want to grow your business, ideas, services, future.
… (plus d'informations)