I confess I was a little disappointed. Although this is probably a good history of the group and touches on the core philosophy that has made four seasons so successful I would have liked to learn more about how to instil and maintain such a culture. I realise as well that Isadore Sharp believes very strongly in his people but perhaps could have done without the list of people and their brief biographies that added nothing to the story itself. ( )

A great book to start the year with. Real insights in to the success of a brand - it certainly did not happen over night, but Issy Sharp has followed the 3 C's rule of branding.

Clarity - almost from the outset with one small motel in Toronto he knew what Four Seasons was going to be and he has communicated that same message year after year.

Consistent - he has refused to waiver from his Golden Rule (the values) and deal with people in a way that he would want to be treated. The bumps that he did encounter he learned from and underlined for him why his approach was the right one.

Constant - an almost fanatical zeal for superior service. He has also been a constant innovator in the industry that the rest try to follow and emulate, by which time he is ahead of them again.

This is an excellent example of a brand that allows it's employees to be brands themselves and deliver on the corporate brand promise because of it. A great read for any entrepreneur looking to establish true brand leadership. ( )

The Golden Rule has driven the majority of Four Seasons success. Isadore Sharp also demonstrates how important it is to stay true to your idea. As a customer this book explains how the quality of my experience has been maintained and why this is more important than anything else. ( )