Stephanie Seacord

Stephanie Seacord is a freelance writer with 25 years experience in PR marketing communications. While this book originated as a series of columns for Ernie Saxton's Motorsports Marketing News, the author has expanded the examples of public relations marketing to include practical tips, the best afficher plus practices, and strategic principles which will help anyone charged with the responsibility of increasing awareness for a product, service, company or enterprise. Ms. Seacord brings agency, client and entrepreneurial experience to her subject. Director of Corporate Communications for Omni Hotels, North America she produced award-winning public relations, frequent traveler and employee communications programs for a network of 42 hotels across the nation. As marketing director for a Busch North team she has experienced the NASCAR marketing phenomenon first-hand and uncovers lessons applicable to promoters for any business or industry. In addition to handling public relations responsibilities for banks, hotels, retailers, tourism destinations, luxury goods manufacturers and the occasional non-profit, she has written for the Boston Globe, Marine Business Journal, Sail, Lodging, Lodging Hospitality, Restaurants USA, Marketing Tools, and Motorsports Marketing News. afficher moins