Susan Kay Jacobson

Dragged a bit to finish because it's on the drier side, but definitely useful for any kind of communication with the public, from identifying your audience to figuring out how to send your message to evaluating how well your tactics are working. Because it's for conservation professionals, lots of examples from national and state parks, forestry things, etc. but still incredibly useful for any professional-layperson interaction.

An in-depth guide to achieving conservation goals through better communication strategies.