Douglas Atkin
Auteur de The Culting of Brands: When Customers Become True Believers
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Œuvres de Douglas Atkin
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- Sexe
- male
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The Culting of Brands : Turn Your Customers into… par Douglas Atkins
This is a great book for anyone interested in marketing, especially in the area of cult branding. The author takes an in-depth look at cults and different consumer brands, such as Apple and Saturn. He also shows you some of the methods these companies used to gain cult status. Very interesting and eye opening read.
Statistiques
- Œuvres
- 2
- Membres
- 124
- Popularité
- #161,165
- Évaluation
- 3.9
- Critiques
- 1
- ISBN
- 4
- Langues
- 1