A propos de l'auteur
Drew Eric Whitman (a.k.a."Dr.Direct") has been teaching consumer psychology to audiences worldwide for over 30 years. Author of Cashvertising and experienced salesperson, he has created advertising for many of the largest companies in the U.S.
Œuvres de Drew Eric Whitman
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (2008) 100 exemplaires
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers (2014) 6 exemplaires
Étiqueté
Partage des connaissances
- Sexe
- male
Membres
Critiques
If you want to read just one book about advertising, read this book. It's full of tips, facts, research studies, principles, everything to make your ads effective.
This is one of the most highlighted books I have.
This is one of the most highlighted books I have.
Statistiques
- Œuvres
- 5
- Membres
- 109
- Popularité
- #178,011
- Évaluation
- 4.3
- Critiques
- 2
- ISBN
- 9
- Favoris
- 1
Do you want to know how you are played to buy stuff that you would never need?
Do you think you have nothing to do with Sales/Marketing?
Haah! Drew Whitman lifts curtain on the most powerful techniques that have been bombarded on your psyche for just one purpose-
Loosen your purse-string!
The book is such a fascinating read- A cross between Human Psychology, Intelligence hooks and Clever techniques.
PS : You will feel so gullible and powerful at the same time.… (plus d'informations)