John Westwood (2)
Auteur de How to Write a Marketing Plan (Creating Success)
Pour les autres auteurs qui s'appellent John Westwood, voyez la page de désambigüisation.
A propos de l'auteur
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant.
Œuvres de John Westwood
Marketing Your Business: Make the Internet Work for You; Get into Exports; Learn about Products and Pricing (Business… (2011) 7 exemplaires
The Marketing Plan: A Step-by-Step Guide, 3rd edition (Professional Paperback Series) (2002) 3 exemplaires
How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective… (2005) 3 exemplaires
Sunday Times Creating Success: How to Write a Mktg Plan 2 exemplaires
How to write a marketing plan. 3rd edition 1 exemplaire
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Un approccio pratico alla pianificazione di marketing, per conoscerne i principi, e imparare a: analizzare il mercato; presentare i dati; definire gli obiettivi e le strategie per conseguirli; sfruttare le nuove possibilità dell’e-marketing; mettere a fuoco i budget; scrivere e implementare il piano; comunicarlo e presentarlo in modo efficace.
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Auteurs associés
Statistiques
- Œuvres
- 14
- Membres
- 64
- Popularité
- #264,968
- Évaluation
- 4.0
- Critiques
- 3
- ISBN
- 94
- Langues
- 5
A good basic guide to marketing and writing a marketing plan. Full review, undertaken for Colporteur, can be found here: http://www.colporteur.co.uk/default.cfm/loadlevel.2/loadindex.101 (click on relevant book title)