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Mark Stevens (1)

Auteur de Your Marketing Sucks.

Pour les autres auteurs qui s'appellent Mark Stevens, voyez la page de désambigüisation.

26 oeuvres 357 utilisateurs 6 critiques

A propos de l'auteur

Mark Stevens, president of MSCO, is one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process
Crédit image: Columbia University

Œuvres de Mark Stevens

Your Marketing Sucks. (2003) 88 exemplaires
The Big Eight (1981) 22 exemplaires
Sudden Death (1989) 18 exemplaires
Land Rush (1984) 7 exemplaires
The accounting wars (1985) 7 exemplaires

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Sexe
male
Nationalité
USA

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Critiques

A book with a few strengths, but some substantial weaknesses. The cover rather breathlessly talks about "scandals and professional lapses," but not much of the book, in fact, is dedicated to that, except for a few superficial chapters on the savings and loan crisis (really focusing on just one busted S&L, Beverly Hills Savings & Loan) and the ZZZZ Best scandal. By the time this book came out (1991) there were a lot of scandals to choose from. Why the author chose to focus on just those two isn't really clear. There are a number of better books out there on the S&L scandal that also go into the various accounting lapses. Where the author does somewhat better is relating how the Big Eight (soon to be the titular Big Six) accounting firms struggled to adapt to changing conditions, by means of mergers or other changes in operations and culture. Interestingly, these were some of the same struggles that other professions, like the law, went through at this time, and continue to go through. I can only recommend the chapters on the operations of the accounting firms, and even just barely, as the author isn't a terribly compelling writer.… (plus d'informations)
½
 
Signalé
EricCostello | 1 autre critique | Aug 9, 2021 |
 
Signalé
AICRAG | 2 autres critiques | Mar 31, 2020 |
El primer libro sobre las multinacionales más poderosas e influyentes que asesoran al mundo empresarial.
 
Signalé
Assunta | 2 autres critiques | Sep 30, 2010 |

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Statistiques

Œuvres
26
Membres
357
Popularité
#67,136
Évaluation
2.9
Critiques
6
ISBN
121
Langues
5

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