Bill Schley
Auteur de Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
Œuvres de Bill Schley
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Statistiques
- Œuvres
- 5
- Membres
- 61
- Popularité
- #274,234
- Évaluation
- 3.0
- Critiques
- 1
- ISBN
- 13
The book itself is actually pretty good. The message being that becoming an entrepreneur is about reading the market and filling needs, but most important, doing. Our educational system places great emphasis on study and analysis. Thinking things trough thoroughly and acting only on the basis of enough information. The truth in the marketplace is about doing and action gets things done. Yes information is important, but there never is enough, and over analysis as the cliche says leads to paralysis. This is the main message of the book.
Drawing on examples of the Navy Seals, an elite Israeli force, and the successful business Rackspace it lays out key elements of what works in real world of getting things done successfully. At times there is a simplistic bent to the themes and a ongoing drum beat to promote the company Rackspace.
Overall however there are some great ideas presented and the primary message of get moving and start doing is on the mark.… (plus d'informations)