Christopher H. Lovelock

Auteur de Marketing des services

30 oeuvres 172 utilisateurs 3 critiques

A propos de l'auteur

Christopher Lovelock is a management educator and consultant who is widely recognized for his pioneering work in managing services. Born in Great Britain and now based in Massachusetts, he provides a distinctively international perspective. Earlier a professor at the Harvard Business School for afficher plus more than a decade, he has also taught at MIT, Stanford, the Theseus Institute in France, and the International Institute for Management Development (IMD) in Switzerland. Dr. Lovelock is author or coauthor of 10 books on marketing and service management, one of which has been translated into Japanese. afficher moins

Comprend les noms: Christopher Lovelock, Christopher Lovelock, Christopher H. Lovelock

Œuvres de Christopher H. Lovelock

Populaires Récent

Marketing des services (1991) 78 exemplaires

Principles of Service Marketing and Management (2nd Edition) (1999) 19 exemplaires

Services Marketing (1996) 6 exemplaires

Managing Services: Marketing, Operations, and Human Resources (1992) 6 exemplaires

Services marketing : an Asia-Pacific and Australian perspective (2001) 6 exemplaires

Public and Nonprofit Marketing (1984) 6 exemplaires

Services Marketing in Asia: Managing People, Technology and Strategy (2002) 5 exemplaires

Product Plus: How Product Service = Competitive Advantage (1994) 5 exemplaires

Marketing Challenges: Cases and Exercises (Mcgraw Hill Series in Marketing) (1989) 4 exemplaires

Managing Services (1988) 4 exemplaires

Services Marketing: Text, Cases & Readings (Prentice-Hall Series in Marketing) (1984) 4 exemplaires

Essentials of Services Marketing - 1st Edition (2008) 3 exemplaires

Marketing for Public and Nonprofit Managers (Wiley Medical Publication) (1984) 3 exemplaires

Services Marketing - People, Technology, Strategy (2003) 3 exemplaires

MARKETING DE SERVICIOS: PERSONAL, TECNOLOGIA Y ESTRATEGIA (2009) 2 exemplaires

Marketing challenges : cases and exercises (1985) 2 exemplaires

Aggiungere prodotto alla qualità (1997) 2 exemplaires

Services marketing : Australia and New Zealand (1997) 2 exemplaires

Marketing dei servizi : risorse umane, tecnologie, strategie (2007) 1 exemplaire

Cases in public and nonprofit marketing (The Scientific Press business & economic series) (1977) 1 exemplaire

Marketing des services (2014) 1 exemplaire

Marketing De Serviços (Em Portuguese do Brasil) (2011) 1 exemplaire

Services Marketing: An Asia-Pacific and Australian Perspective; Fifth Edition (2010) 1 exemplaire

Instructors Manual (1996) 1 exemplaire

Marketing de servicio : personal, tecnología y estrategia 1 exemplaire

Administración de servicios. Estrategias de marketing, operaciones y recursos humanos 1 exemplaire

Administración de servicios (2010) 1 exemplaire

Public & Nonprofit Marketing 2nd (Second) Edition 1 exemplaire

Readings in Public and Nonprofit Marketing (1978) 1 exemplaire

SERVICES MARKETING 1 exemplaire

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Marketing des services par Christopher H. Lovelock

Plus que jamais, la création de valeur pour les entreprises passe par les services. Secteur dynamique à l'origine des trois quarts des richesses créées en France, les services sont pourtant aussi spécifiques (intangibles, co-produits avec le client, non stockables...) qu'incroyablement variés (transports, enseignement, restauration, conseil, soins à la personne, logistique, communication...).

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Docpublicis | Aug 7, 2008 |

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