A propos de l'auteur
Tara Missrogue Hunt was named one of the most influential women in technology by Fast Company magazine and has spent the past fifteen years living her life online. From the first wave of online marketing as it emerged in the late 1990s all the way to new marketing in Silicon Valley in 2005, she's afficher plus been leading the way into Web 2.0, the participatory web. Tara blogs at HorsePigCow.com, is on Twitter as @MissRogue, and can be found pretty much everywhere online. She recently moved to Montreal. afficher moins
Crédit image: Photo by Dave Winer
Œuvres de Tara Hunt
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The Whuffie Factor: Using the Power of Social… par Tara Hunt
Adult nonfiction. How to be a more effective social networker. Recommended reading for businesses, organizations, and bloggers.
Read this as part of a reading group discussion at artsjournal.com/gap. It's a good introduction to the values of social networks. My group read it in regard to how its lessons can be applied to the arts -- to individual musicians and to organizations.
A reasonable book on the importance of creating and maintaining social capital ('whuffie') online, specifically targetted at helping organisations better understand how to present themselves and participate online. A lot of examples from a wide range of organisations successfully employing this strategy (e.g. Dell, Zappos, Moleskine). A bit heavy on the bullet-points and lists of things to do, but that's fairly typical for this sort of business book. If you're not a corporate marketer, it does have a useful message about reflecting on the ways you contribute to and participate in online communities, but that's kind of secondary. The main target audience for this book in my opinion is communications and marketing groups. Its advice is generally sound.… (plus d'informations)
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- Œuvres
- 1
- Membres
- 111
- Popularité
- #175,484
- Évaluation
- 3.4
- Critiques
- 3
- ISBN
- 10
- Langues
- 2