Alex Hormozi

This book specifically addresses how to select markets, craft products and develop offers + copywriting to sell them (includign product design, bundling, etc.) You'll learn:
• How to select the right market by considering 4 criteria, 3 evergreen markets, and develop a specific niche.;
• How to develop the right value proposition for your target market, and adopt the right pricing strategy;
• How to create an irresistible offer in 5 steps (complete with practical tips and detailed strategies);
• How to increase the demand for your offer with persuasive skills and psychological tools including, scarcity, urgency, bonuses, guarantees, naming, and packaging.

Book summary at: https://readingraphics.com/book-summary-100m-offers-alex-hormozi/… (plus d'informations)