April Dunford
Auteur de Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Œuvres de April Dunford
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (2019) 59 exemplaires
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- Œuvres
- 2
- Membres
- 64
- Popularité
- #264,968
- Évaluation
- 4.2
- Critiques
- 2
- ISBN
- 3
• How positioning creates a context to fundamentally shape how people see things;
•The signs of weak positioning, and why traditional positioning statements don't work;
• The 10 steps to find an effective product/company positioning and identify 5 + 1 critical components underlying your positioning;
• How to implement your positioning.
Book summary at: rel="nofollow" target="_top">https://readingraphics.com/book-summary-obviously-awesome/… (plus d'informations)