John Caples (1900–1990)
Auteur de Tested Advertising Methods
A propos de l'auteur
John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the afficher plus Copywriters's Hall of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness. afficher moins
Œuvres de John Caples
Étiqueté
Partage des connaissances
- Date de naissance
- 1900-05-01
- Date de décès
- 1990-06-10
- Sexe
- male
- Courte biographie
- Caples was one of advertising's most influential copywriters. After graduation from the Naval Academy at Annapolis, Caples began his advertising career at Ruthrauff & Ryan in 1925, during the decade in which advertising began to assume its modern form, both in style and organizational structure. In 1927, Caples moved to Batten, Barton, Durstine & Osborne (BBDO), to work alongside Bruce Barton, an advertising legend and pioneer of direct mail. Remained at BBDO 55 years, and reshaped the field of direct response advertising.
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At BBDO Caples was an influential copywriter, widely published author, and legend in advertising industry. Elected: New York Copywriters Hall of Fame (1974); American Advertising Federation Hall of Fame (1977). Since 1977 the John Caples Award has been given by the Direct Marketing Creative Guild as "symbol of personal creative excellence in direct marketing." His books are considered classics, widely reprinted and translated.
Membres
Critiques
Tested Advertising Methods (Prentice Hall Business… par John Caples
Get the Fourth Edition or earlier. The Fifth Edition was published after Caples' death and was much watered down and muddied by the editors. I doubt Caples, who spent decades refining this book during his lifetime, would have approved of it.
Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors. This book actually had some great ideas that I could use and the others regarding testing ads and writing more effective ads were noted and may be useful some time in my career.
Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors. This book actually had some great ideas that I could use and the others regarding testing ads and writing more effective ads were noted and may be useful some time in my career.
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Statistiques
- Œuvres
- 4
- Membres
- 271
- Popularité
- #85,376
- Évaluation
- 4.2
- Critiques
- 3
- ISBN
- 13
- Langues
- 1
- Favoris
- 1