A propos de l'auteur
He was senior Vice President of Marketing at Starbucks from 1995-1998. He spent seven years as a worldwide head of advertising for Nike, where he launched the "Bo Knows" & "Just Do It" campaigns & helped grow the sneaker industry brand from $800 million to nearly $5 billion in sales. He is afficher plus currently an independent brand consultant. (Bowker Author Biography) afficher moins
Œuvres de Scott Bedbury
Étiqueté
Partage des connaissances
- Sexe
- male
- Lieux de résidence
- Seattle, Washington, USA
- Professions
- brand consultant
- Organisations
- Starbucks (senior VP of marketing)
Nike (head of advertising)
Membres
Critiques
A New Brand World: Eight Principles for Achieving… par Scott Bedbury
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
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Statistiques
- Œuvres
- 1
- Membres
- 160
- Popularité
- #131,702
- Évaluation
- 3.2
- Critiques
- 3
- ISBN
- 6
- Langues
- 1