I do appreciate reading about an outside perspective of the French, American, German, English, and Japanese culture. He has some wonderful ideas that make sense on the feelings we have on things like cars, sex, and even toilet paper.

It comes tantalizingly close to a five star book. It just lacks ... a little charm? Don't get me wrong. The guy seem like a nice enough guy and does a solid job connecting with the reader. But there's a big difference between solid and super.

( )

Clotaire Rapaille's Culture Code is (as the book claims) an ingenious way to understand people within their culture, although it is clearly derived by Carl Jung's Association Method. It's a book you will never forget. ( )

As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living here. A lot of the ideas in this book reflect for marketing and understanding societies.

I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, India or any African countries. I wish, the author had included about Chinese. Overall, a great book to learn about culture code from his perspective.

––Deus Vult––
Gottfried

( )

As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living here. A lot of the ideas in this book reflect for marketing and understanding societies.

I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, India or any African countries. I wish, the author had included about Chinese. Overall, a great book to learn about culture code from his perspective.

––Deus Vult––
Gottfried

( )

It was initially hard to take Rapaille's codes with a grain of salt. And after Rapaille mentioned helping a company make their foods more addictive, I found his siting depression as the primary (or at least only mentionable) cause of obesity to be slightly deceptive. There was no concrete data presented, only generalizations and the conclusion the he apparently drew, along with soundbites from people he'd queried. He did point out that these conclusions, "codes," represented the group not the individual. And his ideas were interesting, and apparently effective. ( )