![](https://image.librarything.com/pics/fugue21/magnifier-left.png)
![](https://images-na.ssl-images-amazon.com/images/P/0029190908.01._SX180_SCLZZZZZZZ_.jpg)
Cliquer sur une vignette pour aller sur Google Books.
Chargement... The Marketing Imaginationpar Theodore M. Levitt
![]() My List (241) Actuellement, il n'y a pas de discussions au sujet de ce livre. ![]() ![]() aucune critique | ajouter une critique
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucun
![]() GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:![]()
Est-ce vous ?Devenez un(e) auteur LibraryThing. |