In this age of eco-bling where sustainability becomes yet another ill-defined buzz word and people rush to fix their unsuspecting buildings, with green technology badges such as wind turbines, not all such additions are as green as they first appear. This book highlights more realistic and cost effective approaches to going 'green' by showcasing 'eco-minimalism' - a good-housekeeping approach to ecological building design and specification, concentrating on less glaringly obvious strategies such as insulation, draught-proofing and the use of healthy materials. Written by the distinguished architect Howard Liddell, this book exposes the pitfalls of 'greenwashing' in an immediate, visually-arresting and authoritative way. The intention is to present basic tenets in a quickfire, highly accessible format aimed at not just architects, other construction professionals and related students but everyone who cares about the sustainability of our built environment. A number of case studies support its central message, that the scattergun, 'Christmas tree' approach should be ditched in favour of holistic, considered and appropriate deployment of building science in support of truly ecological, affordable sustainable architecture for everyone - in other words eco-minimalism.