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Consuming Desires: Consumption, Culture, and the Pursuit of Happiness

par Roger Rosenblatt

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"Consider this paradox: Ecologists estimate that it would take three planets Earth to provide an American standard of living to the entire world. Yet it is that standard of living to which the whole world aspires." "In Consuming Desires, Roger Rosenblatt brings together a collection of writers to shed light on that disturbing paradox. The book presents a rich and varied dialogue on the underlying roots of consumer culture and its pervasive impact on ourselves and the world around us."--Jacket.… (plus d'informations)
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This collection of essays by an all-star roster of social critics takes a skeptical look at American and global capitalism on the eve of the 21st century. Some of the contributors, such as William Greider, are downright pessimistic: "If the world is to save itself from ecological disaster, the redemption cannot begin among the poor," he writes. "Only the wealthy few--that is, nations such as ours--have the power and the wherewithal to rescue us all from the impending consequences of mass consumption on a global scale." Most of the other essayists treat mass consumption as a mixed bag. Novelist Jane Smiley, for instance, notes that consumerism fed feminism by inventing appliances, phones, and cars--and freed women from domestic chores. "There is much talk of the emptiness of modern life, but think of emptying chamber pots of the accumulated waste products of seven or eight household members every day for the rest of your life," she writes. These pages are full of good writing and smart observations. Bill McKibben, for example, suggests that "instead of defining ourselves by what we buy, we define ourselves by what we throw away." Other contributors include Alex Kotlowitz, Edward Luttwak, and Juliet Schor, as well as editor Roger Rosenblatt. All told, Consuming Desires is an eclectic mix of thought-provoking essays on the culture of materialism.

Individualism and desire, declares essayist and author Rosenblatt in his introduction to this collection of new essays by an array of distinguished writers, "are what make us great and... small." Most of these pieces address the contradictions inherent in our need to consume, our concepts of individuality and our position in the global economy. Rolling Stone correspondent William Greider hopes for a radical reconception of capitalism, in which the environmental cost of waste is factored in.

Consider this paradox: Ecologists estimate that it would take three planets Earth to provide an American standard of living to the entire world. Yet it is that standard of living to which the whole world aspires.

In Consuming Desires, award-winning writer and social commentator Roger Rosenblatt brings together a brilliant collection of thinkers and writers to shed light on the triumphs and tragedies of that disturbing paradox. The book represents a captivating salon, offering a rich and varied dialogue on the underlying roots of consumer culture and its pervasive impact on ourselves and the world around us. Each author offers a unique perspective, their layers of thoughts and insights building together to create a striking, multifaceted picture of our society and culture.

Jane Smiley probes the roots of consumerism in the emancipation of women from household drudgery afforded by labor-saving devices and technological innovation; Alex Kotlowitz describes the mutual reinforcement of fashion trends as poor inner-city kids and rich suburban kids strive to imitate each other; Bill McKibben discusses the significance, and the irony, of defining yourself not by what you buy, but by what you don't buy.

The essays range widely, but two ideas are central to nearly all of them: that consumption is driven by yearning and desire-often unspoken, seemingly insatiable-and that what prevents us from keeping our consumptive impulse in check is the western concept of self, the solitary and restless self, entitled to all it can pay for.

As Rosenblatt explains in his insightful introduction: "Individualism and desire are what makes us great and what makes us small. Freedom is our dream and our enemy. The essays touch on these paradoxes, and while all are too nuanced and graceful to preach easy reform, they give an idea of what reform means, where it is possible, and, in some cases, where it may not be as desirable as it appears."
  antimuzak | Oct 20, 2005 |
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"Consider this paradox: Ecologists estimate that it would take three planets Earth to provide an American standard of living to the entire world. Yet it is that standard of living to which the whole world aspires." "In Consuming Desires, Roger Rosenblatt brings together a collection of writers to shed light on that disturbing paradox. The book presents a rich and varied dialogue on the underlying roots of consumer culture and its pervasive impact on ourselves and the world around us."--Jacket.

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