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Chargement... Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketingpar Jeremy Bullmore
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. 150 pages that wittingly sum up what marketing is today, and has been through the ages. Could be ideal as a quick and dirty eye opener for people that work in marketing "by mistake" and need to be quickly brought up to speed on the demands and needs of today's markets. ( ) aucune critique | ajouter une critique
Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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