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Chargement... Paying Attention: Visitors and Museum Exhibitionspar Beverly Serrell
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This study of visitor behavior in educational exhibitions includes an easy-to-use method for assessing the impact of exhibitions by examining the amount of time visitors spend in exhibits and where they pay attention. The author discusses a database that tracks the length of time people spend in exhibitions and where they stop, defines variables, and presents two new indexes for comparing visitor use of exhibitions. Case studies show how the indexes have been used to evaluate and improve the effectiveness of exhibitions. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)025Information Library and Information Sciences Administration; DepartmentsClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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This is a compilation of time spent by 8,507 visitors in 110 museum exhibitions in 62 museums. The preliminary assumption that guided this study is that there is a positive correlation between visitor time spent and learning.
Big idea: For 80% of the exhibitions, the average total visit time was less than 20 minutes regardless of the size or topic; visitors typically stopped at about 1/3 of the exhibit elements; the amount of time visitors spent was directly related to the number of elements at which they stopped.
Strength: This is a thorough and accessible study that can be used by museums to compare with in-house exhibit surveys and to craft new research studies. The author provides a good discussion of the methods, results, and counter-arguments.
Weakness: The data items studied were exhibition size, number of elements, total amount of time spent by each visitor, and the total number of stops each visitor made. Content was completely ignored. Does the study measure exhibits or audiences?
Key concepts: A "sweep rate index" of 300 square feet per minute is typical of "museum visitor speed".
Contents: Introduction; Purposes of this study; Time and learning; Methods; Findings; Discussion of methods and findings; Selected case studies; Conclusions and implications for museum practitioners; Possible next steps; Other points of view; Appendices including methods workbook, data sheets and floor plans, raw data summary, histograms and scatter-grams.
- David P ( )