A rather exhaustive history of the legacy and internal machinations of the family created company that pretty much remains so today. I never actually owned or played with the bricks but as anyone was well aware of their existence. I had erector sets as a kid and some kind of plastic construction blocks but not these. I see the sets in the stores and online and am somewhat taken back by the cost but apparently they sell well enough to keep the company on top.

In this history of the company it is almost written as a PR piece from a company insider promoting the innovations and worldwide stature of the company. From its humble beginnings in a small town in Denmark making wooden toys it is truly amazing how it survived, the flourished, then struggled, and now seems to have a good future ahead of it.

The struggles it found itself in at the beginning of the millennium seemed to be just a matter of confusion as to direction and the steering a massive bureaucracy. Now the challenge seems to be how to keep the future generations of the family involved in the future of the company. Not the most exciting read but certainly a great historical perspective and a company to admire in how it prospered. ( )

An interesting story of a business we think we know about. I learned some new things about the company and the family owners' histories, but found that the book tread a little lightly on some of the business challenges over the years. ( )