"Enticing shoppers into the store--and convincing to them to buy--is not easy in today's marketplace. Faced with competition for the consumer's attention from every angle, successful visual merchandiser and store designer must employ creativity and technology to turn their stores into "must-go to" destinations. This book shows how successful retailers do just that. Included in this book are more than 300 photos of window and interior displays----along with hundreds of example of creative communications, graphics and digital technology that retailers have used to entice customers to buy. Interspersed throughout the book are interviews with leading VM managers and store designers. The book is filled with 100's of ideas that can be adapted to make any store shine regardless of budget.