This is Not a F*cking Street Style Book is the first monograph of cult photographer and influencer, Adam Katz Sinding (aka Le 21eme), an astute documentarian of major fashion events, top brands, tastemakers, and trendsetters since 2003. For a long time, streetwear was nothing more than the rebel kid brother of high fashion. With his candid, fashion forward-scouting photos, Katz Sinding shows how streetwear has transformed into a leading style reference pioneering trends, championing creativity, and inspiring high fashion designers the world over. Today, the flair of streetwear is as likely to be seen on the runways of Milan, New York, and London as on the streets themselves. This bold fashion book brings together Katz Sinding's most striking streetwear images, both on the streets and backstage at more than 20 fashion shows around the globe. With his unique backstage access, Katz Sinding captures such top designers, supermodels, and stylists as Kris van Assche (Christian Dior), Lucas Ossendrijver (Lanvin) and Grace Coddington (Vogue), as well as contemporary fashion icons such as Virgil Abloh, Imaan Hammam, and Luka Sabbat. The book also features a fascinating conversational piece on the streetwear phenomenon between Adam Katz Sinding, Virgil Abloh (founder of Off-White) and MENDO. AUTHOR: American-born, Copenhagen-based photographer Adam Katz Sinding, also known as Le 21eme (Pronounced luh van-tay-uh-nee-em), has produced a comprehensive archive of fashion-related events around the world. In an effort to capture the zeitgeist of the contemporary fashion industry, Adam travels the world 300 plus days a year documenting events in over 25 countries. Adam Katz Sinding has worked for classic brands like Tom Ford, Marc Jacobs, and Christian Dior, as well as disruptive newcomers such as Gosha Rubchinskiy, Off-White and Vetements. His work has been published worldwide in major fashion publications such as Harper's Bazaar, Vogue, Elle, V Magazine and many more. SELLING POINTS: * The first publication of major Instagram influencer @le21eme * Brings together street and fashion show photography to explore the ascent of streetwear into high fashion * A must-have book for all those passionate about contemporary fashion, street styl, and luminescent, candid photography 200 colour and b/w photographs