What do DONALD TRUMP, TOM PETERS, GENERAL DOUGLAS MACARTHUR, SIR THOMAS MORE & DR. RUTH HAVE IN COMMON? They are natural self-promoters. Like top-notch salespeople & empire building entrepreneurs everywhere, they exploit opportunities to make themselves visible. They may not be the most technically competent in their field, but they don't have to be. Recent studies show that the highest rewards may be going - not to the hardest working, or most loyal, or even the most productive - but to those most willing to self-promote. GOOD WORK SPEAKS FOR ITSELF - BUT ONLY WHEN YOU GIVE IT A VOICE! For a fortunate few, self-promotion comes naturally. But for the vast majority of us, claiming credit for what we do well is very difficult. Afraid to seem immodest, careful to never appear intrusive or pushy, we make high-level contributions & then fail to collect the recognittion & financial rewards we deserve. Although written primarily for salespeople & business executives, anyone who must self-promote to get ahead can benefit from reading this book. Through anecdote, example, & explicit directions you will discover what call reluctance really is, how it cripples careers & how to keep it from limiting YOUR career. Order from PGWest 1-800-788-3123.