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Chargement... The moment of clarity : using the human sciences to solve your hardest business problems (édition 2014)par Christian Madsbjerg, Mikkel B. Rasmussen
Information sur l'oeuvreThe Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems par Christian Madsbjerg
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Quants will tell you how the engine is running and how you can get more out of it using standard metrics. Social science will help you figure out if you still need the same engine, what it's really for, and why you're using it. ( ) aucune critique | ajouter une critique
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "-- Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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