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Chargement... Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social Worldpar Gary Vaynerchuk
   Books Read in 2023 (1,874) My List (264) Actuellement, il n'y a pas de discussions au sujet de ce livre.  Acilladon | Jul 30, 2023 |   There is a huge focus on the use of social media for marketing and tailoring your story in a manner appropriate for your audience on that platform. Even though this book was published a decade ago in 2013 and new platforms have emerged and others dwindled the core messaging holds. There are sections devoted to how to best market on each platform (Facebook, Twitter, Pinterest, Instagram & Tumblr in particular). (  ) gianouts | Jul 5, 2023 | I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance. I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God. Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book. (  ) BarnesBookshelf | Apr 20, 2023 | ) RunsOnEspresso | Mar 25, 2020 | ) remouherek | Feb 24, 2020 | aucune critique | ajouter une critique
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"-- Aucune description trouvée dans une bibliothèque |
Discussion en coursAucunCouvertures populaires
 Google Books — Chargement...GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: (4.05)
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It really doesn't matter what level of experience you have with social media marketing, you need to pickup this book and give it a read. It's a few years old and some things have changed but it will give you the right amount of framework to reinforce success.
Learn how to jab like a social media heavyweight so you can land the right hooks that will make you a champ. (