Access to sex and pornography combined with the value of instant gratification has created a perfect smut storm that is causing chaos for churches, kids marriages, and communities. Unfortunately many Christian attempts to combat this wave may be doing more harm than good. Rather than cultivating the spiritual fruit of self-control, some churches are doubling down on the culture's value of instant gratification with 30 Day Sex Challenge campaigns or by touting research saying churchgoers have better sex. Adding to the problem is the use of marketing and outreach strategies by churches that also apeal to self-interest and abandon the gospel call to self-denial