I finished this book last night while at my Dad's for the holidays. Perhaps its fate, serendipity or just random timing, but it was very apro po to my situation. As the gentle reader knows, I recently resigned from Primerica after 15 years and went "independent". Reading Art's experiences after being ousted from his beloved company resonated with my situation. Read It and you'll know. Art makes a comment about how proud he is of leaders who broke off from A. L. Williams and started their own entrepreneurial endeavors!

Art has always been one of my business heroes and this book validates my view of him. Great fun and great lessons.

http://www.everybodywantsacoach.com/

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This is the story of the quintessential American entrepreneurial story. A group of inexperienced individuals did what books, articles, and regulators could not do. Change an old stogy industry.

Though not the primary focus of this book, it does demonstrate that free-enterprise is the solution to a "monopoly", and not the government. Given enough time, freedom and motivation, someone will stick their head up and find a solution to a problem. The problem in this case is the overselling of "cash value" life insurance.

A great read. Engaging. And interesting to see what transpired behind the scenes.

However, if read carefully, it is NOT an endorsement of Primerica (the predecessor of A.L. Williams). In fact, when reading between the lines, it is clear that Art is NOT a big fan of PFS.

Unfortunately, a lot of PFS'ers use this book at "advertisement", when it is in fact, not.

PFS is NOT A.L. Williams. Citigroup is finally realizing this, and as of this writing is struggling to find a buyer for PFS.

A great lesson of "Coach" is that when entrepreneurial companies become corporate, they lose their way. Microsoft is another illustration of this. ( )