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Chargement... Double Doublepar Douglas Hunter
   Aucun Actuellement, il n'y a pas de discussions au sujet de ce livre.  LynnB | Feb 20, 2014 |   Most of the thrill in reading this book came from recognizing so many of the places, streets, and names... I live about a half hour from the first-ever Tim Hortons store in Hamilton, so re-imagining these places in cities like Hamilton, Oakville, Toronto, etc. in the 60s & 70s was truly enjoyable. I learned quite a bit about the history of these places -- after all, Tim Hortons history has to be put into context -- as well as the history of franchises in Canada, fast food in Canada, and of course, the struggles faced from early days until now. I now have a better understanding of the franchise system in general, as well as corporate branding & decision-making, and the dichotomy of quality vs. profit margins. And I also finally found myself understanding why on earth Timmys decided to try opening stores in the United States (a fact Canadians often mention with derision and a hint of betrayal in their voice)... and why that might have been a terrible idea. Overall, I'm not sure someone who isn't Canadian will enjoy the book, unless you're an avid reader of business histories. For myself, I found the context of familiarity both comfortable and appealing, and I appreciate having a much better sense of the company that inspires such loyalty here in Canada. Tim Hortons has certainly seen its share of challenges in the past, and there are many more approaching at all angles as we speak... it's going to be interesting to see whether they'll be able to rise up to meet them and maintain their dominance as Canada's QSR of choice... or not. (  ) dk_phoenix | Jan 20, 2013 | aucune critique | ajouter une critique
Everywhere we look, it seems, we see a Tim Hortons restaurant. The chain known foremost for its coffee has become a Canadian icon, ranking with hockey among the country's cultural touchstones. These pubs without alcohol, as they've been termed, have become not only meeting places for regular Canadians, but also must-visit locations for our campaigning politicians and oases for Canadian soldiers overseas. For many Tim's lovers, this chain has established an enduring connection to what it means to be Canadian. Double Double is the first book to approach the company from a wide angle, from the life of its co-founder, Tim Horton; to the growth of the business under the steady hand of his friend and partner, Ron Joyce, after Horton's death; to the company's merger with the American fastfood chain Wendy's and its eventual repatriation to Canada. A fascinating business story, Double Double examines how the American expansion of the chain has panned out and why Canadians are so dedicated to Tim Hortons' menu. As Tim Hortons faces new challenges in the ever-evolving world of fast food, Double Double sheds light on the chain's fight to maintain its status as one of Canada's most respected consumer brands in an increasingly competitive business. Aucune description trouvée dans une bibliothèque |
Auteur LibraryThingDouglas Hunter est un auteur LibraryThing, c'est-à-dire un auteur qui catalogue sa bibliothèque personnelle sur LibraryThing. Discussion en coursAucunCouvertures populaires
 Google Books — Chargement...GenresClassification décimale de Melvil (CDD)338.7Social sciences Economics Production Business EnterprisesClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: (3.75)
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I enjoyed this book, and learned a lot about franchising and marketing. To me, the most interesting parts were about Tim Horton himself, and about how Tim Hortons figures in Canadian culture and politics.
The author hasn't taken a chronological approach to the history of Timmy's, so I was sometimes confused as to the sequence of events, and his narrative required some otherwise unnecessary repetition.
Overall, well written and interesting to people interested in business histories and Canadian culture. (