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Chargement... Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Projectpar Margot Bloomstein
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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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