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How to Win an Election: An Ancient Guide for Modern Politicians

par Quintus Tullius Cicero

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How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.… (plus d'informations)
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"Promise everything to everybody."

The more things change, the more things stay the same. ( )
  smichaelwilson | Aug 25, 2023 |
Entertaining, though barely a full book. I got it on sale for half price, would not buy at full price. It's very short, and half of the bulk is taken up by Latin (might be more useful to students of Latin). Nothing too surprising, the entertaining aspect of the pamphlet mainly derives from how politics have not changed that much across time and space. Quintus warns Marcus against false friends who are secretly jealous of him, councils Marcus to promise everything to everyone, and advises that Marcus use the threat of lawsuits to silence those who oppose him (as Quintus notes the threat is more effective than the actual lawsuit). A good gift for the cynic. ( )
  vhl219 | Jun 1, 2019 |
Dun boekje dat best interessant is. Om er iets meer aan te hebben en de inhoud beter te laten doordringen zou je het meer dan een keer moeten lezen wat uiteraard geen probleem is gezien de kleine omvang.
De opgegeven bibliografie die in het boekje is toegevoegd is eerder bedenkelijk en geeft de indruk politiek gemotiveerd te zijn. ( )
  Rodemail | Nov 4, 2018 |
Cicero gives an incredibly concise outline to his brother who is running for office in ancient Rome. The same outline entirely explainsToday's politicians on both sides of the aisle. Clearly people are the same today as then, and must be addressed in the same predictable ways to obtain their vote, help and money.

Perhaps you and I are the exceptions??

I now know how to run for office simply by following Cicero's outline. After reading the plan, it all in the execution.

I did not know much about Cicero, but please view his curriculum vitae on Wikipedia!

I had no idea. Almost stunning.

Ben
  Benedict8 | Jul 16, 2014 |
Extremely relevant and entertaining, modern day candidates would do well to read this and heed the rules laid out by Quintus Cicero. The book has the original Latin facing the English for anyone who wants to work on their Latin skills. ( )
  Maya47Bob46 | Jul 6, 2013 |
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To my brother Marcus, 1. Although you already have all the skills a man can possess through natural ability, experience, and hard work, because of the affection we have for one another I would like to share with you what I have been thinking about night and day concerning your upcoming campaign.
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How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

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