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Chargement... Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Timepar Maria Veloso
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The secret to turning online prospects into paying customers. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.872Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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If this book works, that should motivate you all to go buy this book. Well, I don't know how effective the teachings of this book are, but Veloso certainly appears qualified (it's hard to find anything non-commercial about her in the web) and presents a clear, easy-to-follow formula of writing web copy. The ideas seem effective and Veloso's writing is enthusiastic - though at least to my eyes the book seems a tad pushy and aggressive in selling it's ideas, but perhaps I'm not just to used to the American style of direct marketing (I have a feeling that marketing in Finland is considerably less aggressive).
So, if you have web copy to write, reading this book won't hurt and will likely improve your copy, especially if you're interested in the advertorial style of copywriting and write for a web site that's purely dedicated to selling something.
(Original review at my review blog) ( )