Gregory Unruh says Sustainability is something that you can plan for. You should “embed it and forget it!” Unruh uses nature itself as an example and gives five rules that nature provides for efficient productivity in the biosphere. Unruh also shows how these rules can work for business, but you will need to be senior management (CxO-level) in order to get this to work. Sustainability will require you to rethink “product platforms”, and Unruh explains how. He also addresses ways to maximize the benefits of waste streams. This is an inspiring book and provided you have enough management empowerment, this is a first step towards earnings based on ecologically sustainable practices, while boosting profit. ( )