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Chargement... Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarianpar Nancy Dowd, Mary Evangeliste, Jonathan Silberman
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Professional development/nonfiction. Quick and dirty overview of marketing techniques, including lots of practical advice on the use of social media and writing press releases/media alerts. Could've used more "best practices" examples, but this will inspire you to look around for more ideas. ( ) This is a very practical, no-nonsense book that aims to provide libraries with tools to help them better promote their activities. Although it is clearly geared towards small public libraries, larger libraries can benefit from some of the insights provided by this book, particularly regarding word-of-mouth marketing. Excellent guide to marketing library programs and services, from WOMM (which can and should start right at the Circulation Desk) to the difference between CMYK and RGB color formulas - and if you don't know what WOMM, CMYK and RGB are then you definitely need this book. And for a fun take on RGB, read Jasper Fforde's alternate future fantasy "Shades of Grey". aucune critique | ajouter une critique
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)021.7Information Library and Information Sciences Scope, Usefulness, and Founding Founding; Developing and maintaining interestClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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