From Jessie Jackson to Eliot Spitzer, JetBlue to John Edwards, the news is filled with public apologies - some effective and some not so. At some point everyone needs to make an effective apology. Effective Apology is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations. The news is flooded with stories of people apologizing. But we dont need more apologies, says author John Kadorwe need better ones. Too many people miss tapping into the transformative power of apology to restore strained relationships.