I’ve always been a fan of the creative genius behind the Absolut vodka advertising campaigns, so I was absolut(e)ly delighted when I stumbled upon this book at Winners a while ago and just had to purchase it. It’s obviously the second part of a duology that explores the full range of the campaigns, but I read it first anyways because I just couldn’t wait to explore the range of ads that this book collects. The author does an excellent job of organizing them into thematic sections (a relatively easy task methinks, since the campaigns tend to be thematic or go through design trends over the years), but he also provides a running commentary that explores the characters behind the ads (not all of them employees of the company), collectors of Absolut memorabilia (Absolut fans, haha), with tidbits of company history, all balanced with a certain sense of pithy humour that keeps the book from becoming too academic. Without becoming a collector of the ads (I do have a handful, but I don’t scour the newsstands), this book is an invaluable collection and I absolutely must get my hands on the first volume! ( )