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Chargement... The Frugal Book Promoter: How To Do What Your Publisher Won'tpar Carolyn Howard-Johnson
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Lots of great advice to help authors to promote their own books, including some innovative ones. Two of the most important lessons from the book: 1) The author has to believe in her own work and be prepared to share it with the world. If the author doesn't sincerely believe that her book will be of value to readers, no one else will believe it either. 2) Helping others is not only a nice thing to do, but it also pays off for the person who helps. Often when we hear the word networking we have a preconceived idea of glad-handing a bunch of people at a "networking event," but Carolyn demonstrates the true meaning of networking. I jokingly describe what she does as "name-dropping" - she mentions many other authors and people who provide services for authors throughout the book as examples and resources. The information is useful to the reader; the person whose name is being dropped receives publicity; and Carolyn cements her relationships with these people who are likely to be willing to return the favor. ( ) aucune critique | ajouter une critique
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For a little over 2 cents a day, THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional. Aucune description trouvée dans une bibliothèque |
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