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Chargement... The IBM Way: Insights into the World's Most Successful Marketing Organization (1986)par Buck Rodgers, Buck Rodgers
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Traster 4 - caixa 5 I found this book at a used bookstore over the past weekend and bought it on the basis that I’ve been trying to change my thinking, get more motivated, and energize myself, and immediately started reading it. His focus is motivating the reader as well as motivating others by various means and eliminating mediocrity in the workplace and in our lives. How to articulate your values and beliefs, understand the culture of the company, and demonstrate the values that you espouse. The book also covers reviewing yourself and the employees and how you are perceived by others. Also issues like drugs and alcohol that affect the workplace (this went on for two chapters and seemed to almost be shoehorned into the book, or a personal agenda – which to me was the only downfall of the book). And it finishes with tips on public speaking which I thought was quite useful. I enjoyed Rodgers honesty, and I never felt the book was bragging like many “management” authors seem to do. aucune critique | ajouter une critique
IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could. Aucune description trouvée dans une bibliothèque |
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