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Chargement... Mad for Ads: How Advertising Gets (and Stays) in Our Headspar Erica Fyvie
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"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."-- Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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"Every day, you are bombarded with ads trying to tell you what "success" and "normal" look like. But who says you have to accept those ideas? Hopefully, knowing ad tools and techniques will strengthen that neocortex filter, allowing you to question the endless messages....By learning how advertising works, you can think more critically about ads..." (from the Conclusion, p. 58)
Back matter: glossary (words that were in bold throughout the book), bibliography, index. Chapter six is only two pages and consists of a timeline of advertising, from stamped coins to the printing press to radio and TV ads and internet pop-up ads.
See also: Killer Underwear Invasion by Elise Gravel (on media literacy) ( )