I have to admit that sometimes I get conscious consumer fatigue and just buy cheap food at the discount grocery. We're all going to die eventually (though it often seems more imminent these days) so what's the difference between a $1.69 chicken breast family pack and the air chilled locally raised butchered on site chicken at $5.99 from the butcher shop? But then I read books like this and have to remind myself, it's not just what I'm eating, it's supply and demand, supporting causes with my money as well as my tweets. Although, to be honest, reading books like this also make me hate capitalism and lobbyists and science-deniers and the fact that money and profit drive everything. ( )