Story of Sony, founded as Tokyo Telecommunications Engineering Corporation in post war neuclear devastated Japan! Written by its co-founder. Sony could foresee large opportunities with its resilience and faith in engineering brilliance. American and European big daddies couldn't see big future in those ideas!! Sony strode worldwide success in the backdrop of conservative Japan. The book profusely details rich Japanese culture, idiosyncrasies, western influence, political and economic challenges among corporate Japan. One great read to sense JAPAN! ( )

This is one of the best book, I have ever read. People who are interested in History, Management or to understand the cultural difference between East and West, will all enjoy the book. Engineers would find it quite inspiring. Highly recommended. ( )

Lezen is goed voor je "NL-gevoel". Wankelt wanneer hij zijn persoonlijke ervaringen weergeeft bij het eind van de tweede wereldoorlog in Japan. Cerviel naar keizer en Britse koningshuis. Maar onmiskenbaar een goed verkoper. ( )

"Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman.
In compelling detail, his autobiography charts the growth of this deliberately innovative company, from the initial attempts to make a tape recorder (Morita cut yards and yards of paper tape and painted its surface with paintbrushes used for calligraphy) to the phenomenal sales of the Sony Walkman.
Known around the world for his exceptional vision and intuitive ability, Akio Morita is one of the top businessmen of our time. This book shows why."