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Wedgwood: The First Tycoon

par Brian Dolan

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Before there was a Trump or a Rockefeller, there was Wedgwood. Wedgwood pottery, with its familiar white classical figures against a pale-blue background, has been one of the most recognizable luxury brand names in the world for more than two hundred years. In this lively, authoritative biography, Brian Dolan shows us how a crippled, disenfranchised child grew to become the first tycoon, and, as the inventor of the eponymous brand name, the father of our label-obsessed culture. His is the Enlightenment's supreme success story. Born into an impoverished potter's family in Staffordshire, England, Josiah Wedgwood began life with dim prospects. He had scant education, and a bout with smallpox left him with a lame leg. But while he was apprenticed to his hapless elder brother, his natural curiosity and ambition led him to conduct a series of rigorous chemical experiments in the hope of discovering a pure white glaze then unattainable in Europe. He moved on, and up, cleverly cultivating patronage, and early in his career won commissions from Queen Charlotte and Catherine the Great. Weathering, and, in some cases, capitalizing on the volatile political climate of the period, he built a formidable empire. He turned the dining room into an art gallery, not only for royalty, dilettanti, and diplomats from America and China, but also for the rising middle class, who clamored for his "ornamental" pieces. Wedgwood combined originality with intense investigation, setting an example for future generations (including his own grandson, Charles Darwin) and revolutionizing a model of business that is now ubiquitous. He organized skilled labor in one of the world's first factories; offered his employees health insurance and pension plans; and tranformed the very notion of shopping by opening showrooms, engaging traveling salesmen, and offering money-back guarantees. Wedgwood was a convivial family man of vast imagination. A true disciple of the Enlightenment and a member of the famous Lunar Society -- which included Benjamin Franklin, James Watt, Joseph Priestley, and Erasmus Darwin -- he believed all his accomplishments were for naught if they failed to effect social improvement. This is the vivid portrait of a pioneer who used a potent combination of science, aesthetics, and marketing to change commerce forever. - Jacket flap. Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen.… (plus d'informations)
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The life and accomplishments of Josiah Wedgwood, one of the great industrialists and innovators of the eighteenth century. I found this book very interesting, as Dolan covers not only the technical and commercial aspects of Wedgwood's achievements, but also his intellectual development, and the changes in the world he lived in. He also places due, but not undue, emphasis on the implications of Wedgwood's status as a religious Dissenter (that is, non-Anglican Christian) in the England of the mid-eighteenth century, and gives a good many details on Wedgwood's associations with men like Erasmus Darwin, Joseph Priestly, Matthew Boulton, and James Watt, as well as the other members of the Lunar Society.
  fidelio | Dec 4, 2007 |
My mother and some of my siblings worked in a pottery factory, and in my youth I went there many times and caught some glimpses of how things were done. This factory employed hundreds of workers. doing some awful, monotonous, carpal tunnel-generating routines. They made only the most basic stuff, quickly and cheaply. Nothing produced was of much beauty, but it was the town's most important employer, and many workers gave their lives over to it.

Wedgwood pottery has always intrigued me--how the devil do they produce such incredibly beautiful stuff, so different from what I saw there? How are the finer pieces made with such reproducibility and perfection? There is a fine story here and Dolan has told it well.

When Josiah Wedgwood was born in 1730, the youngest of twelve children, into the home of a potter in the Britain's Midlands. His humble beginnings, rising through the ranks, finally, at the age of 29, led him to establish his own small pottery business. Wedgewood was determined to achieve greater success and made a key decision--that he would continuously improve the processes used and invent new and wonderful things. He established a routine of constant experimentation and recorded all of his results meticulously into a laboratory notebook. He was constantly looking for new combinations of materials and firing methods to get new glazes and improved results. He looked for reliable, reproducible processes that could be introduced into his small factory. And he inspired his men to improve right along with the processes by paying careful attention to their working conditions, their safety, and their security. His men loved him, and he succeeded to become the foremost manufacturer of his day.

Wedgwood paid very careful attention to the fashions of the day, and strived to keep abreast. This required an approach that was constantly changing--resting on one's laurels and yesterday's success would only lead to failure. He produced much that was top of the line, and learned to market to the trend setters and royalty, then moving the product into the growing middle class.

The setting in which he struggled was the early industrial revolution, where change was accelerating in Britain through a confluence of forces that are only poorly understood even today. Giants seemed to stalk the earth, and Wedgwood came to know many of them. He knew James Watt, and his metal-working partner Mathew Boulton, who at one point even tried to compete with him. This was the era of canal-building, and Wedgwood played a big role in this too.

Much of this story is contained, though in much less detail, in _The Lunar Men_ by Jenny Uglow, which I would also recommend. Curiously, though, Wedgwood is counted as one of the five central members of the Lunar Society (encompassing a whole column in the index), this is mentioned only once by Dolan.

The author has done an outstanding job in this book and it is well written. The sixteen pages of glossy photos contribute a lot to the book too. The story told here is an inspiring one, and will certainly encourage the reader to learn more about this astounding era. ( )
2 voter DonSiano | Oct 20, 2006 |
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Before there was a Trump or a Rockefeller, there was Wedgwood. Wedgwood pottery, with its familiar white classical figures against a pale-blue background, has been one of the most recognizable luxury brand names in the world for more than two hundred years. In this lively, authoritative biography, Brian Dolan shows us how a crippled, disenfranchised child grew to become the first tycoon, and, as the inventor of the eponymous brand name, the father of our label-obsessed culture. His is the Enlightenment's supreme success story. Born into an impoverished potter's family in Staffordshire, England, Josiah Wedgwood began life with dim prospects. He had scant education, and a bout with smallpox left him with a lame leg. But while he was apprenticed to his hapless elder brother, his natural curiosity and ambition led him to conduct a series of rigorous chemical experiments in the hope of discovering a pure white glaze then unattainable in Europe. He moved on, and up, cleverly cultivating patronage, and early in his career won commissions from Queen Charlotte and Catherine the Great. Weathering, and, in some cases, capitalizing on the volatile political climate of the period, he built a formidable empire. He turned the dining room into an art gallery, not only for royalty, dilettanti, and diplomats from America and China, but also for the rising middle class, who clamored for his "ornamental" pieces. Wedgwood combined originality with intense investigation, setting an example for future generations (including his own grandson, Charles Darwin) and revolutionizing a model of business that is now ubiquitous. He organized skilled labor in one of the world's first factories; offered his employees health insurance and pension plans; and tranformed the very notion of shopping by opening showrooms, engaging traveling salesmen, and offering money-back guarantees. Wedgwood was a convivial family man of vast imagination. A true disciple of the Enlightenment and a member of the famous Lunar Society -- which included Benjamin Franklin, James Watt, Joseph Priestley, and Erasmus Darwin -- he believed all his accomplishments were for naught if they failed to effect social improvement. This is the vivid portrait of a pioneer who used a potent combination of science, aesthetics, and marketing to change commerce forever. - Jacket flap. Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen.

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